terça-feira, 6 de maio de 2014

slow is the new black


I just heard of the new Norwegian TV Hit, it's not a program it's a channel, it's Slow TV. Slow TV is a new kind of reality TV because it's not "fabricated reality" it's just real-time television. It's the broadcasting of "normal" events like travelling or watching fire or fishing... for 12 hours. No editing, no dramatic directors' cuts... just life happening on TV. The first transmition was a 7 hour train trip and the ratings were amazing, over 20% of the Norwegian population saw it, and you can see it too!




Not only did people enjoyed experiencing these events as if they were there, but in some cases they were there! People got out of their houses and when to the places where the shooting was being made, being from there on a part of the "program" themselves! You can't get more interactive then that!  

Could it be that the Norwegians, more then wanting to know all about the glamorous life style of celebrities or the answer to the question "how will people behave in this situation", just want life on TV? Normal, regular, simple life? Are they so sick of fiction and other people that they rather just slow down and watch time go by on a TV-screen?  

Apparently some american network is already negotiating to buy this concept, so globalization of real-time-reality will soon happen... I wonder what events will the Americans choose to show.

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